On December 14, 2016, Lucid revealed the Lucid Air to the world during a private VIP event in Fremont, California. Since then, the California based company and its Tesla challenger, the Lucid Air, has been the talk of the high tech electric automotive startup scene. The fully electric drive cars are not expected to roll out to customers until 2019, so it’s still in the early stages of development. At around this time there has been a lot of speculation about the price, feasibility, and realism of the idea that it will compete with the Tesla Model S. However, a lot of media members have been able to get their hands on the early models and go for test drives. The Lucid Air features impressive digital displays and all of the trappings of a futuristic luxury sedan. It is equipped with the necessary sensors for automated drive and really utilizes space well in the back and front seats for, well, activities you will have time for when your not really driving.
Lucid recently started a blog to address some confusion about the Lucid Air they call Clear the Air, the first edition of which they used to elaborate further upon the pricing and features of the Lucid Air:
The Base Lucid Air
The car that we have been showing publicly represents a well-optioned Lucid Air, leading to confusion regarding the price range. Much of the speculation suggests that the starting price of the car will be over $100,000, which is not accurate. The Lucid Air will have a base price of $52,500, after the federal tax credit available to buyers of battery electric vehicles is subtracted. The base model car will be well appointed and enjoyable to drive. It will provide superior comfort, a better user interface, and better performance than comparably priced BMWs and Mercedes-Benzes.
Features of the base Lucid Air include:
400 horsepower (rear-wheel drive)
All hardware necessary for autonomous driving
Huge interior space in an efficient package
Two trunks, one in the front and one in the rear, with a combined storage capacity of over 32 cubic feet (similar to the volume of a 4-person hot tub)
12-way power front seats
LED multi-lens array headlights
Four screens, with interactive-touch surfaces on three
5-seat configuration with a rear bench seat
10 advanced airbags
10-speaker audio system
Over-the-air software updates
Above the base model, there will be a number of available options, as demonstrated by the alpha show car, which will allow the Lucid Air to compete with the best of the large luxury cars. We don’t yet have all of the options and packages ready to announce, but we can give you a sense of what options will be available:
315-mile and 400-mile-range battery options
Up to 1,000-horsepower twin-motor configuration, with all-wheel drive
Fully active suspension, delivering a world-class ride
Rear executive seats that recline up to 55 degrees
22-way power front seats with heating, ventilation, dynamic bolsters, and massage
21-inch Lucid-design wheels
29-speaker audio system with active noise cancellation
Expanded leather trim with corresponding material upgrades
A fully loaded Lucid Air will have higher performance, greater comfort, and better efficiency than the current high-end market benchmarks. This unique set of attributes will allow the Lucid Air to compete with the best in the world, across multiple automotive classes. The price of a fully loaded Air will be above $100,000, but we are not yet able to provide specific top-of-the-line pricing.
The Launch Edition
We have also received many questions related to the pricing and features for the 255 Launch Edition cars that will be the first customer cars off of the production line. These cars will be very well optioned as standard and will be priced over $100,000. Expect a 315-mile range, 1,000 horsepower, autonomous driving hardware, 21-inch wheels, and an upgraded audio system for starters. Some features, such as the rear executive seats, cannot yet be confirmed for early production. The Launch Edition cars will also have unique colors and badging, signifying their special nature. Additional details will be announced closer to the start of production.
We hope this post has provided additional insight into the pricing and optional feature strategy for the Lucid Air. We intend to have a car that is competitive in features and price with mid-level luxury vehicles and can also be configured to compete with the best cars in the world across classes.